Sr. Director, Americas Field Marketing

MKTQ327R31

The Sr. Director, Americas Field Marketing, will lead the transformation of field marketing from event-centric to pipeline-obsessed, driving measurable revenue impact across half of our Americas business for Digital Natives, Startups, Retail, Communications, Media and Gaming, LATAM, and Canada business units.

This role reports to the VP of Americas Marketing and owns the pipeline-generation strategy and execution, driving the next evolution of field marketing through data-driven program optimization, innovative demand generation, and scalable growth systems and processes.

You'll hire and lead a high-performing team that treats every dollar spent as an investment in a measurable pipeline, moving beyond traditional event metrics to focus on conversion rates, deal velocity, and revenue attribution.

The impact you will have

• Pipeline Ownership: Deliver measurable pipeline targets with full accountability for lead-to-revenue conversion across regulated industries

• Data-Driven Strategy: Help build Americas field marketing strategy based on rigorous ROI analysis, pipeline attribution, and predictive analytics

• Program Evolution: Transform team from event-focused to full-funnel demand generation, creating integrated campaigns that drive pipeline at every stage

• Conversion Optimization: Implement testing frameworks and optimization processes that continuously improve conversion rates from awareness to closed-won

• Revenue Attribution: Use pipeline attribution an