Digital Ad Ops Coordinator, Lyft Ads

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

Lyft Ad’s vision is to build the largest transportation media network. We leverage media to elevate the transportation experience for our users while building an exciting and sustainable advertising business. Our work is fun, challenging, and rewarding and we are looking for a detailed focused team member passionate about solving problems and executing high quality campaigns.

As a Digital Ad Ops Coordinator at Lyft Ads you will play a critical role in supporting our internal sales team to achieve its goals. You will be a true team player providing cross-functional support for all post-sales activities and management and optimization of advertisement campaigns.

Responsibilities

• Collaborate with Account Managers to set up, QA, and launch advertising campaigns on the Microsoft Advertising platform

• Implement ad tags, tracking pixels, and other tracking mechanisms to ensure accurate campaign measurement

• Partner with the Account Management Team to implement campaign changes to increase the performance of advertising campaigns, including click-through rates, conversion rates, and ROI

• Analyze campaign data to identify opportunities for optimization and make data-driven recommendations

• Conduct A/B testing of ad creatives, ad copy, and targeting parameters to enhance campaign performance

• Ensure