Influencer Manager, Social & Culture

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

Lyft is looking for a creator- and culture-obsessed Influencer Manager to build and own our influencer practice from the ground up. You’ll sit on the Social & Culture team and will be the owner of influencer at Lyft across critical initiatives. This role is for you if you can spot a viral creator on Monday, close the deal on Tuesday, then launch on Wednesday—and turn the relationship into something we can ignite again in a month.

You’ll work in close partnership with our Global Growth, Brand, Product Marketing, Legal, and Business Affairs teams, as well as our creator agency partners and production teams. You’ll also be Lyft’s go-to expert on creator work, building the playbook, setting the benchmarks, and helping teams across the company understand what great influencer marketing looks like and what it’s worth.

This role requires sharp talent instincts, real deal-making experience, a deep rolodex, and a creative strategic eye for the right influencers to really make campaigns pop.

Responsibilities

• Own influencer process end-to-end (develop strategy, write briefs, own talent relationships, manage deliverables, oversee production, drive approvals, and manage deadlines for all influencer work)

• Own creator agency relationship for XFN support across key NNIs, including always-on and campaign programs